How to Start a Podcast: A Guide for Beginners

Tom
Image by freepik, via Freepik.

At JubJub, we understand that taking the first step into the world of podcasting can feel overwhelming. That’s why we’ve prepared this quick and practical guide on how to start a podcast — ideal for beginners who want to launch their first episode with confidence. Whether you’re planning to share stories, interview guests, or build your personal brand, this guide will help you create your podcast with clarity and intention.


What is a podcast?

A podcast is a digital audio programand often includes video — made available online for streaming or download. Episodes are usually released in a series and can cover virtually any topic, from business and entertainment to sports and wellness. Listeners tune in on platforms like Spotify, YouTube, or Apple Podcasts to follow their favorite hosts and discover new ideas.

Podcasts are powerful because they create a deep connection through voice. They’re accessible, intimate, and a great way to build a community around shared interests.


How to create a podcast?

So, how to start a podcast from scratch? Here’s a simple, step-by-step breakdown to help you get started:

1. Define your concept

Start with a clear idea. Ask yourself:

  • What’s the main topic of my podcast?
  • Who is my audience?
  • What kind of value or insight will I offer?

Choose a format that fits your style — solo, co-hosted, or interview-based. And most importantly: be consistent and authentic.

2. Choose a strong name & branding

Your podcast’s name should be memorable and clearly connected to your theme. Design a high-quality cover image and write a compelling description — these are essential to make your show stand out in search results and attract attention on platforms.

3. Set up your equipment

You don’t need a full studio setup to get started. A good-quality microphone, headphones, and recording software are enough. If you’re planning a video podcast, a decent camera — or even your smartphone — can work just fine.

As your podcast grows, you can invest in more advanced equipment. But from the beginning, solid audio quality is key.

4. Record & edit your first episode

Start with a simple outline or script to keep your message focused. Record in a quiet space to reduce background noise — and if you have an acoustically treated room, even better!

After recording, edit your episode to remove mistakes, add music (if you like), and adjust audio levels. There are plenty of free and paid tools to help you create a polished final product.

5. Create titles, descriptions, hashtags & thumbnails

Before you publish, it’s essential to think about how your episode will be discovered. Strong titles, clear descriptions, relevant hashtags, and eye-catching thumbnails help your content reach the right audience. They also improve your visibility on search engines and social media platforms. Understanding how to write these elements gives you greater control over your podcast’s tone and message.

That’s where JubJub’s new AI feature comes in — in just a few seconds, JubJub’s AI suggests optimized titles, meta descriptions, hashtags, and custom thumbnails for each episode. These ready-to-use suggestions help you save time, stay consistent, and focus on what really matters: creating great content.

6. Publish & promote your first episode

Now it’s time to share your podcast on platforms like Spotify and YouTube! Once your episode is live, here are some ways to promote it:

  • Create short clips and post them on Instagram, TikTok, Facebook, and LinkedIn.
  • Collaborate with guests or other creators to reach new audiences.
  • Encourage listeners to leave reviews and feedback — it helps improve your content and boost engagement.

Consistency is key. The more you publish and interact with your audience, the faster you’ll grow.


How JubJub can help you grow your podcast

JubJub is the all-in-one solution built for content creators. Our platform helps you:

  • Organize and manage all your media assets in one place;
  • Collaborate with your team to streamline production;
  • Distribute content to multiple platforms — from YouTube to TikTok — without needing to reformat manually;
  • Automatically generate titles, descriptions, and hashtags, saving you hours in post-production.

With JubJub, you’ll have more time to focus on what really matters: producing great content, building your brand, and growing your audience.

How to start a podcast is more than just hitting “record” — it’s about strategy, storytelling, and smart distribution. With the right tools and support, your podcast has everything it needs to succeed from day one.Want to streamline your workflow? Try JubJub for free!

Save Hours with JubJub’s New AI Feature

Tom

If you’re a content creator, you know the drill: editing videos, writing captions, brainstorming hashtags, optimizing for SEO — and repeating it all for every platform. It’s a full-time job on top of your actual creative work. But what if you could cut your content prep time in half? JubJub’s new AI-powered feature is here to save you hours — and help you focus on what you love most: creating.


What’s new?

JubJub now includes an AI feature that instantly generates titles, descriptions, and hashtags for your videos — based on the content you upload. Here’s how it works:

  1. Upload your video to JubJub.
  2. Click the “Generate with AI” button.
  3. Boom — smart, platform-ready suggestions in seconds

Whether you’re scheduling posts for clients or growing your own channel, you now have an assistant that actually optimizes your workflow. No more wasted time searching for the perfect caption. No more keyword guesswork. Just better content — faster.


Want to speed up your content creation?

With JubJub’s AI feature, content creation just got a whole lot easier. Imagine uploading a video and instantly receiving:

  • A catchy title that matches your tone;
  • A clear description with relevant keywords;
  • A set of hashtags tailored to your niche.

Use it to prep YouTube uploads, schedule Instagram reels, or deliver polished assets to clients. It works across all your platforms connected on your JubJub account!


Optimize your workflow with JubJub

If you haven’t tried JubJub yet, here’s the deal: JubJub is a centralized content management and distribution hub built for creators and teams. With JubJub, you can:

  • Organize your media assets;
  • Share files (without quality loss or expired links);
  • Schedule and publish across multiple platforms;
  • Collect feedback and manage client approvals;
  • And now… auto-generate titles, descriptions, and hashtags with AI.

And there’s a lot more coming soon. JubJub is the fastest way to go from idea to published post — all in one place. Join JubJub for free and boost your workflow!

From Reels to Documentary: Creator Breakthrough with Tom Smail – Presented by JubJub

Tom
#1 Creator Breakthrough with Tom Smail.

Creator Breakthrough is a new series presented by JubJub, dedicated to exploring the real, raw journeys behind today’s most creative minds. Whether you’re a professional content creator or just starting out, this series offers an inside look at the pivotal moments that shape a creator’s path — from unexpected transitions to major milestones and everything in between.

We go beyond the highlight reel to bring you authentic stories of growth, setbacks, and breakthroughs. Each episode features one creator, one conversation, and one opportunity to connect with the reality of building a creative career.


Tom Smail’s creative journey

In our very first episode, Tom McCarthy — CEO and co-founder of JubJub — sat down with Tom Smail, a half-French, half-Swedish filmmaker currently based in Amsterdam, where he runs his own videography company. A few years ago, Tom Smail began his career as a social media manager. But instead of chasing metrics, he realized he wanted more: to tell real stories.

After taking courses to improve his skills, Tom made a career shift to become a full-time filmmaker. Today, he’s focused on producing documentary-style content that prioritizes telling stories rather than just creating highlight videos.

Tom also recently completed a remarkable 9-month global tour, leveraging the experience to grow a dedicated following of 10k on Instagram.

His biggest insight? “Progress comes from practice, not perfection”. And more importantly, you need to enjoy the process to avoid burnout.

Tom also shares his future goals: to dive deeper into documentary filmmaking and create content that lasts longer than a trending clip. For him, it’s no longer about follower counts — it’s about building something meaningful.

Want to keep up with Tom’s journey? Follow him on Instagram: @tomssmail

Watch the full episode Creator Breakthrough with Tom Smail now on JubJub’s YouTube channel.


Be part of the next episode of Creator Breakthrough – a JubJub series

Are you a creator with a story worth sharing? We’d love to hear from you.

Whether you’re just starting or have already made your own breakthrough, reach out to us via our social media channels or send us an email (tom.mccarthy@jubjubapp.com) — we’re always looking for new voices to feature in upcoming episodes of Creator Breakthrough. And don’t forget to subscribe to the JubJub YouTube channel to catch every episode!At JubJub, we help creators collaborate, distribute content, and streamline their workflow — all in one platform. We believe your best work deserves to be seen and shared. Want to try JubJub? Join now for free!

How to use video content to grow your socials as a fitness creator

Tom
Image by freepik via Freepik.

The fitness world is booming on social media. From short workout clips to meal prep inspiration, or motivational check-ins, wellness and fitness creators have taken center stage. But with so many voices in the space, standing out takes more than just showing up, it takes strategy.

If you’re a fitness or well-being creator, video content is essential. It’s not only the best format to share valuable tips and routines, but also a powerful tool to build trust and connect with your audience. And with a smart hub like JubJub, organizing and sharing across platforms becomes a whole lot easier.

In this post, we’ll cover how to build authority, boost engagement, and grow your audience through content that inspires and connects.


Why video content is essential for fitness creators

There’s no better format than video when it comes to teaching, inspiring, and connecting. Instead of just reading how to do a squat or wondering if their posture is right, your followers can watch and learn in real time. Beyond workouts, video content is also perfect for sharing:

  • Your daily fitness routine and mindset;
  • Healthy recipes;
  • Recovery, self-care, and rest tips;
  • Mental health practices;
  • Fitness myths and educational breakdowns.

Whether you’re helping someone improve their form or offering daily motivation, video allows you to deliver real value in a format that feels personal and easy to follow. Now let’s dive into how you can use that power to actually grow your social media presence.


How to grow your social media with video content

To make your content stand out and truly resonate with your audience, you need a plan. From understanding your niche to staying consistent, here’s how to create a video content strategy that works:

Start with a clear content plan

You need to define your goals: are you helping beginners stay consistent, sharing expert-level training, or promoting a personal brand or fitness product?

Once you define your goals, outline the key themes and formats you’ll share. Collaborating with other creators in your niche can also boost your visibility and bring in new followers.

Know who you’re talking to

What challenges are your followers facing? Maybe they’re trying to lose weight, gain muscle, find motivation to stick with their routines, or eat healthier despite a busy schedule.

The more you understand their struggles and goals, the easier it becomes to create video content that speaks to them directly.

Add music and captions to your videos

Music brings energy and captions make your content accessible. Together, they make your content more engaging and accessible, boost watch time, and make your message clearer for all viewers, even when the sound is off.

Engage with your community

Encourage your audience to like, comment, and save your videos. Use Q&As, polls, reply to their comments, and invite them to share their progress or experiences. The more interaction, the more visibility your content gets and the stronger your connection with your followers will be.

Create original and informative content

The fitness community is always hungry for new knowledge. Whether it’s tips for better posture, guides on mindful eating, or insight into your self-care routines, share what you know. But remember to keep your content helpful, real, and authentic.

Improve your setup

Where you film matters. Whether it’s the gym, your home, or outdoors, choose a space that aligns with your message. In the beginning, your phone camera is enough, but as your channel grows, investing in a tripod, stabilizer, or external mic can level up your production quality.

Stay consistent with your posting schedule

One of the biggest challenges creators face is consistency. When you stop posting, followers tend to drop off. But managing video content on top of personal and professional life isn’t easy.

That’s why a centralized content hub like JubJub can make all the difference. With JubJub, you can organize your media, collaborate with your team, and schedule your video content across all your platforms, such as Instagram, TikTok, YouTube, and more, from one place.


Video content ideas for fitness creators

Need inspiration for your next post? Try these ideas:

  • Mobility routines;
  • Mid-week motivation check-ins;
  • Tips for balancing work, life, and workouts;
  • “What I eat in a day” (realistic edition);
  • Breathing techniques for strength training;
  • Quick and healthy recipes;
  • Workout breakdowns (beginner, intermediate, or advanced);
  • Myths and facts on fitness;
  • Workouts for different goals (fat loss, strength, flexibility).

These topics not only educate your audience, but also keep them engaged with relevant, relatable content that adds value to their everyday routine.


JubJub helps you stay consistent on social media

You have the ideas and you shoot the content, but organizing, planning, and distributing across multiple platforms is where things can get tricky, especially if you’re doing it all alone.

JubJub helps creators like you stay consistent without the chaos. Store your video files, organize your assets, collaborate with a team if you work with videographers or other professionals, and schedule posts to go live across all your social media platforms, all in one place.Ready to take your video content to the next level and grow your socials like a pro? Join JubJub today for free and make content creation feel effortless.


Frequently asked questions (FAQ) about fitness creators

What is a fitness content creator?

A fitness content creator is someone who shares content focused on health, wellness, and exercise, like workout videos, nutrition tips, and motivational content, to educate, inspire, and grow a community on social media.

How to record fitness content?

Use your phone or camera in a well-lit space with minimal background noise. A tripod helps stabilize the shot, and adding music or voiceovers makes it more dynamic.

How to start posting fitness content?

Start by defining your niche (e.g., weight loss, strength training, yoga). Then post consistently, stay authentic, and share helpful, engaging content like workouts, tips, or your personal journey.

How to create engaging fitness content for YouTube?

Focus on value and clarity. Use clear titles, captions, show proper technique, and be authentic. Mix formats like tutorials or “day in the life” videos, and use eye-catching thumbnails and SEO to boost visibility.

What is the best social media platform for health and fitness influencers?

Instagram and TikTok are great for short, visual content and fast engagement. YouTube is ideal for long-form videos, tutorials, and building deeper audience relationships over time.

What social media is best for fitness?

It depends on your goals. TikTok is great for trends and fast reach, Instagram helps you build a visual identity and connect with your community, and YouTube is ideal for educational content and building trust.

The Rise of the Creator Economy and How to Keep Up With It

Tom
Image by freepik, via Freepik.

The creator economy is booming—and it is reshaping how content is produced, consumed, and monetized. What started as a movement of independent influencers has evolved into a global industry valued at $250 billion, with projections placing it at over $528 billion by 2030. Video content is driving this explosive growth, but the tools available to creators have not kept pace.

This post breaks down what is fueling the rise of the creator economy, the gaps that still exist, what creators need to stay ahead, and how JubJub helps them thrive.


Video is the most powerful way to engage online

Video is now the most effective way to reach and retain an audience. From YouTube Shorts to Instagram Reels and TikTok, creators who embrace video are leading the charge in the creator economy. And the numbers speak for themselves—video content is where audiences are spending their time, and where creators are generating revenue:

  • $250B USD: The current value of the global creator economy, with projections of $528B by 2030.
  • $50B+ USD: YouTube creators alone are generating over $50 billion in revenue, showing how lucrative video monetization has become.
  • 22.5% CAGR through to 2030: A growth rate driven by new monetization tools for creators. 

So why are video creators’ tools so fragmented?

Despite the growth of the creator economy, many creators still rely on outdated or disconnected tools. This fragmentation creates massive inefficiencies:

  • Most creators use 7–10 tools in their daily workflow, leading to wasted time, inefficiency, and decreasing productivity.
  • Creators spend 60% more time managing software instead of producing content. Handling multiple platforms for distribution and payments prevents creators from focusing on what they do best.
  • 66% of creators struggle with payment integration. Creators use separate tools for financials, driving inefficiencies in revenue and payments.

This fragmentation is holding creators back from scaling their businesses—and limiting the full potential of it. The market is evolving fast, but the software stack hasn’t caught up.


Creator economy & the market size

The creator economy is not just growing—it is becoming a key part of the global economy. Let’s break down the creator economy by the numbers:

  • TAM (Total Addressable Market): $528B — The global creator economy is projected to reach $528 billion by 2030, growing at a CAGR of 22.5%.
  • SAM (Serviceable Addressable Market): $100B — Focused on individual creators and media publishers, with a projected CAGR of 25% over the next five years.
  • SOM (Serviceable Obtainable Market): $6.1B — The video podcasting and smaller YouTube creator market is growing at 50% year-over-year

The opportunity within the creator economy is massive, fast-moving, and wide open for innovation.


AI & platforms in the creator economy

The creator economy is experiencing explosive growth. More than 50 million people now identify as full-time creators worldwide—a number that is increasing by 45% year-over-year.

AI-driven creation tools have enabled creators to reduce production time by up to 60%, unlocking new opportunities for efficient content at scale. At the same time, platforms are prioritizing video more than ever:

  • YouTube Shorts has surpassed 5 trillion views;
  • Instagram Reels reach 150 billion daily views.

Creator-first solution

To keep up with the speed of the creator economy, creators need tools built for how they actually work. That’s where JubJub comes in.

JubJub delivers an all-in-one solution built for content creators:

  • Streamlines content distribution and approvals;
  • Unifies tools into one seamless workflow;
  • Manages teams, clients, and payments—all in one place.

JubJub saves time, reduces costs, and eliminates the chaos of fragmented workflows—so creators can focus on what they do best: creating.Ready to simplify your workflow? Join JubJub for free!

Why Creators Need a Centralized Hub for Content Management

Tom

Managing content across multiple platforms can quickly become overwhelming. Creators and teams often juggle countless file versions, scattered feedback, and missed deadlines—mainly due to using disconnected tools. Without a solid structure, production slows down, and valuable opportunities slip away.

That’s why a centralized hub like JubJub isn’t just helpful—it’s essential. JubJub is an all-in-one platform that streamlines content management by centralizing everything: content storage, approvals, distribution, payments, and performance metrics.

A unified system means less chaos and more content that actually performs. Centralized platforms bring clarity to your workflow and give your team better control over what gets published, when, and where.


What is content management?

Before diving into the benefits of a centralized hub, it’s worth defining what content management really involves.

It’s not just about posting online—content management is the entire process of planning, creating, editing, publishing, and distributing content. And it goes further: it also includes tracking performance, keeping teams aligned, and maintaining brand consistency.

So when should you start thinking about it? Right from the start. Managing content from the first draft helps prevent delays and confusion, keeping the team and client on the same page throughout the entire process.

For teams of creators, video editors, designers, copywriters, and social media managers, structured workflows are essential to keep production moving. When done right, content management supports every step—from concept to performance review—with organization, alignment, and strategic execution.


Why does a centralized hub make such a big difference in content management?

A unified content hub gives creators and brands full control over every stage of production. Here’s how a platform like JubJub transforms the way creators and teams work:

1. Smoother & faster workflows

Let’s start with the basics: how your team collaborates day to day. When everything happens in one place, it’s easier to assign tasks, manage deadlines, and track progress. Real-time collaboration, content reviews, approvals, and scheduling all happen seamlessly—no platform-hopping or file-chasing.

2. Consistency across social channels

Brands also need consistency. To deliver the right message across Instagram, LinkedIn, YouTube, Vimeo and other platforms, all your team needs to be in sync. A centralized hub ensures that content goes live at the right time, in the right place, with the right message.

3. Simplified collaboration

So how do you keep your team and clients aligned without endless email threads and scattered files? With everything in one place, collaboration becomes smoother. When using a centralized hub, team members and clients can upload, review, and approve content without confusion. Feedback flows faster, and everyone stays focused on what matters: creating high-quality content.

4. Scalable for any team

And what happens as your team grows? Your content management system should grow with it. Whether you’re handling a single brand or managing multiple clients, a centralized hub like JubJub supports scalable operations. It adapts to your team size—whether you’re working with your freelancers, external partners or clients.


Take control of your content management with JubJub

JubJub was built for creators and teams who want to simplify their content operations. With everything in one place—uploads, approvals, scheduling, performance tracking, and more—your workflow becomes easier, faster, and far more efficient.Ready to simplify your workflow? Try JubJub for free and take full control of your content management today.

The Ultimate Social Marketing Strategy to Optimize Engagement

Tom
Photo by freepik, via Freepik.

If you’re not putting thought into your social marketing strategy, chances are you’re not getting the results you could be. A strong presence on social media is essential for any brand or professional looking to increase visibility, strengthen their reputation, and drive better outcomes across digital channels.

But social media is not just about being present. Simply posting without direction won’t get you far. You need a clear, consistent, and data-driven strategy that aligns with your business goals and speaks to the right audience.

In an environment where content is published every second, having a well-defined social marketing strategy makes the difference between being noticed—or overlooked.


What is a social marketing strategy

A social marketing strategy is your plan of action: what to post, where to post, when to post, and why. It’s the roadmap behind every content decision you make. When done right, it helps you:

  • Increase your brand’s visibility;
  • Build stronger relationships with your audience;
  • Increase engagement, leads, and conversions;
  • Strengthen your reputation and digital presence.

Without a defined strategy, you’re just guessing—and guessing isn’t sustainable.


How to build a social marketing strategy that works

Know your target audience 

Understanding who you’re speaking to is the foundation of any successful social marketing strategy. Build detailed buyer personas that include demographics, interests, behaviors, and challenges. The more accurately you define your audience, the more relevant and impactful your content will be.


Set clear social media goals

Do you want to increase brand awareness? Drive more traffic to your website? Improve engagement or lead generation? Defining measurable objectives allows you to track progress and refine your approach.


Understand the platforms you use

Every social platform has its own language and audience. What performs well on Instagram may not be suitable for LinkedIn or Facebook. Tailor your content for each platform and focus your energy where your audience is most active.


Test which content format works best

Content formats—videos, carousel posts or written threads—perform differently depending on your audience and niche. Whatever format you choose, always aim to produce original, relevant, and valuable content.

Tip: Video content is especially on the rise—it’s more engaging and often favored by algorithms.


Analyze insights and adjust your strategy

Use analytics tools to track performance metrics like reach, engagement, clicks, and conversions. Identify what’s working and what needs improvement on each platform, then adjust your strategy accordingly.


Encourage audience interaction

The more your audience interacts with your content, the greater your reach. Foster engagement through features like polls, Q&A, giveaways, and clear calls-to-action. Encourage comments, shares, and saves!


Stay consistent

A single viral post won’t sustain long-term growth. Consistency is key to building trust and maintaining audience interest. Use a content calendar and scheduling tools to stay organized and maintain a consistent posting rhythm. 

Tip: With JubJub’s scheduling tool, you can plan content across multiple platforms and keep everything in sync!


Simplify your social marketing strategy and workflow with JubJub

Managing every detail of your social marketing strategy—from asset creation to scheduling, collaboration, and approvals—can be challenging. That’s where JubJub comes in. JubJub is a complete hub designed for creators to simplify content workflows. With JubJub, you can:

  • Organize your media assets;
  • Collaborate seamlessly with your team;
  • Manage client’s approvals;
  • Schedule content consistently across all your social platforms;
  • Track your  project progress.

Ready to level up your social marketing strategy?Sign up for free and see how JubJub can help you streamline your workflow, stay organized, and achieve better results—all in one place.

JubJub: The Free Alternative to WeTransfer, Frame.io and Dropbox

Tom

In a world where digital content rules, the tools creators rely on should work for them—not the other way around. Yet, as many freelance video editors and content creators know, existing platforms like WeTransfer, Frame.io, and Dropbox come with limitations. Whether it’s restrictive file sizes, paywalls, or an inability to share media optimized for today’s distribution channels (like social media), these tools often leave creators searching for something better.

JubJub is a free, uncapped alternative to WeTransfer, Frame.io, and Dropbox for freelancers and content creators!


JubJub: built for creators, by creators

When we built JubJub, we had one simple goal: to eliminate the frustrations of sharing media files in the modern age. We believed that paying to send files to your clients was fundamentally unfair, and we knew that none of the existing tools met the unique needs of today’s media professionals.

So, we reimagined the process from the ground up. JubJub is designed to empower creators and simplify their workflows. With free, uncapped sharing, you can send media files—along with supporting assets like metadata, thumbnails, descriptions, and subtitles—without worrying about file size limits or expiring links.


Why creators love JubJub

  1. Free and uncapped file sharing

Forget paywalls or subscription plans. JubJub lets you send as many files as you need, without limits.

  1. Optimized for social media workflows

Today’s creators are producing content for platforms like Instagram, TikTok, and YouTube. JubJub is built with this in mind, enabling you to share media tailored for these channels—complete with everything your clients need to publish with a click of a button.

  1. Simplified handover management

Stop wasting time with endless back-and-forths or re-uploads. JubJub allows you to manage and share files seamlessly, removing the need for timed download windows or messy link tracking.

  1. Upsell opportunities for freelancers

JubJub isn’t just a tool; it’s a chance to grow your business. By helping clients organize and manage the assets you create, you can offer additional insights on social media strategy, ROI-driven marketing funnels, and the true value of video content.


Designed to grow your business

At JubJub, we understand the challenges freelancers face when trying to scale their work. Clients often struggle to see the full potential of video marketing or understand how social media funnels operate. JubJub bridges this gap, enabling creators to become trusted advisors for their clients.

By giving creators the tools to collaborate, contribute, and manage assets effectively, JubJub allows freelancers to:

  • Build stronger client relationships.
  • Drive higher ROI for their customers.
  • Create better media and campaigns that deliver real results.

Ready to simplify your workflow?

If you’re a freelance video editor or content creator tired of paying for file transfers or dealing with clunky workflows, it’s time to try JubJub. Share files with ease, optimize your handover process, and empower your clients to deploy content seamlessly—all while growing your business.Sign up today and experience the future of media sharing and management—for free.

A Beginner’s Guide to Video Production Lingo: Working with Freelance Video Editor and Videographers

Tom
Photo by frimufilms via Freepik.

So, you’ve hired a freelance video editor or a videographer—great choice! But now they’re throwing around words like “LUTs,” “tighten,” and “another pass,” and you’re wondering if you accidentally stepped into a secret film industry club. Don’t worry! This guide breaks down common video production terms used by videographers and video editors so you can communicate like a pro (or at least not nod along cluelessly).


Videographers and video editors: common video production terms explained

1. Deliverables

The final package you’ll receive from your videographer or video editor, which may include the completed video, various versions (e.g., for social media), or specific formats like MP4 or MOV. It’s crucial to specify your required deliverables at the project’s outset.

JubJub takes the headache out of deliverables by ensuring that video editor freelancers and videographers can upload everything in one place, so clients can send their videos directly to social media with a single click. No more downloading, checking files, or re-uploading—JubJub makes it seamless. Sign up today to remove the pain points of handling video deliverables!

2. Format

This pertains to both the technical file type (such as MP4 or MOV) and the video’s presentation style (e.g., vertical for Instagram Stories or widescreen for cinematic effect). Different platforms have distinct format requirements, so discuss this before finalizing the project.

3. Revision

A round of edits made to the video based on feedback. Clear communication about the number of revisions included in your agreement can prevent misunderstandings.

4. Tighten

The process of removing unnecessary pauses or trimming excess footage to enhance the video’s pacing and keep it engaging.

5. Another Pass

An additional round of editing to further refine the video. If you’re mostly satisfied but desire a few tweaks, requesting “another pass” is appropriate.

6. SFX (Sound Effects)

Audio elements like whooshes, beeps, or ambient sounds that enhance the video’s overall feel. Quality SFX contribute to a polished and professional final product.

7. Grade

Short for color grading, this involves adjusting the video’s colors and tones to achieve a specific mood or aesthetic. The distinct color palettes in films are results of grading.

8. LUT (Look-Up Table)

A LUT is a tool used in color grading to apply a specific look or style to footage quickly. Think of it as a professional-grade filter for video editing.


Final thoughts

Understanding these terms will facilitate smoother collaboration with freelance videographers and editors, ensuring your project aligns with your vision. Have a term you’ve heard but don’t understand? Drop it in the comments, and we’ll add it to the list! Sign up for JubJub today and simplify the way you manage video deliverables and revisions!

A Freelancer’s Guide to Managing Client Relationships

Tom
Photo by freepik via Freepik.

Managing client relationship is one of the biggest challenges for freelancers. Balancing creativity with business can be tricky, and miscommunication can quickly derail a project. In this guide, we share practical tips for maintaining strong client relationship while showcasing how JubJub can help you stay organized, professional, and in control.


Understanding client needs

  • Clear communication: Set expectations early—discuss project goals, timelines, and deliverables. Sucess in client relationship starts with clear communication.
  • Transparency: Be upfront about your workflow, tools, and any challenges that might arise. Clients appreciate honesty and a proactive approach.

Building trust through professionalism

  • Structured processes: Use platforms like JubJub to show clients that you have a reliable system in place.
  • Regular updates: Keep clients in the loop with scheduled reviews and progress reports. Updates are important in maintaining a strong client relationship.
  • Security first: Reassure clients by demonstrating that you manage their content securely—JubJub’s model ensures that creative teams can work without compromising client account access.

How to upsell without pressure

  • Value-added services: Offer packages that include asset management, social media scheduling, and analytics.
  • Demonstrate ROI: Show how a streamlined process can lead to faster turnaround times and improved content quality.
  • Feedback loops: Encourage client feedback and use it to refine your service—this collaborative approach not only builds trust in client relationship but also improves the final product.

How JubJub empowers freelancers

JubJub is designed with freelancers in mind:

  • Centralized management: Keep all assets, feedback, and schedules in one place.
  • Enhanced collaboration: Easily share projects with clients, strengthening client relationships, while maintaining control over the final publishing process.
  • Free and secure: Offer a high-quality service without incurring extra costs, and reassure clients that their social channels remain private.

Conclusion

Mastering client relationship is a blend of excellent communication, structured processes, and the right tools. With JubJub, freelancers can elevate their service offerings, build trust, and manage projects with ease. Ready to transform your client relationship? Sign up for JubJub today and experience a better way to work.

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