How to Create a YouTube Content Strategy to Grow Your Channel and Audience

Tom
Image by freepik, via Freepik.

YouTube remains one of the most influential and widely used platforms for creators and brands alike. Whether it’s through livestreams, tutorials, entertainment, or music, people rely on it daily. With such massive potential, a solid YouTube content strategy is essential for achieving growth and standing out in the digital space.

As YouTube’s audience continues to grow, it opens even more opportunities for creators to boost engagement, advertise effectively, and build a loyal audience. Successfully navigating this vast platform requires a strong plan that enables you to reach users who’ve fully embraced digital media and establish real influence in your niche. That’s what we’ll explore in this post.


Tips for building a successful YouTube content strategy

A successful YouTube content strategy is built on clarity, planning, and consistency. First, you need to consider the long-term vision for your channel and how you’ll achieve your goals. Here are key tips for developing your strategy:

  • Know your audience: define who you’re creating for, whether it’s gamers, fitness enthusiasts, or music lovers. Tailor your content to align with their preferences, tone, and interests.
  • Invest in video and audio quality: clear visuals and sound can significantly improve your videos. While you don’t need high-end equipment initially, upgrading your gear as your channel grows will enhance the viewing experience.
  • Stay consistent: consistency is crucial for building trust. Develop a regular posting schedule, whether it’s with Shorts, long-form content, or live streams.
  • Experiment with formats: diversify your content by using Shorts, long-form videos, or live streams to keep your audience engaged and attract a wider variety of viewers.
  • Partner with others: collaborations help expand your reach, grow your audience, and introduce your content to new audiences.
  • Focus on YouTube SEO: optimize your video titles, descriptions, tags, and use strong keywords to ensure your content gets discovered more easily.
  • Make your content accessible: add captions to support viewers watching without sound and improve accessibility for everyone.
  • Create eye-catching thumbnails: design visuals that spark curiosity and encourage clicks, but avoid clickbait.
  • Promote across platforms: expand your reach by sharing your videos on other social media channels like Instagram, Facebook, and Twitter.

By following these strategies, you’ll build a YouTube channel that grows purposefully and attracts a loyal audience over time. A well-executed strategy is essential for long-term success.


How JubJub supports your YouTube content strategy

Executing a content strategy is where creators often struggle, and that’s where JubJub can help. JubJub is designed to streamline your workflow and boost efficiency so you can focus on creating. Here’s how JubJub enhances your YouTube strategy:

  • Centralized organization: manage and organize your media assets in one place, making it easier to plan and release content.
  • Consistency: build and maintain a consistent publishing schedule with ease, whether you’re posting Shorts or long-form videos.
  • Time-saving features: add thumbnails, titles, metadata, and more. You can even use JubJub’s AI-powered tool to generate video titles, descriptions, and hashtags, saving you time.
  • Effortless collaboration: collaborate smoothly with your creative team or clients, and ensure your content aligns with your goals.
  • Cross-platform distribution: schedule and publish videos across multiple platforms to expand your reach.

Get started with JubJub today and simplify how you grow your YouTube channel with consistency, efficiency, and professionalism.


Frequently asked questions (FAQ) about YouTube content strategy

What is the best strategy for YouTube?

An effective strategy combines consistency, audience understanding, and search optimization. Posting regularly, delivering valuable content, and applying sound SEO practices are key factors.

How to make successful YouTube content?

Successful content begins with a clear understanding of your audience. Invest in high-quality visuals and sound, authentic content, and ensure your videos fulfills what was promised in the title.

What type of content works best on YouTube?

Educational, entertaining, and inspiring videos tend to perform best. Tutorials, vlogs, product reviews, and Shorts are highly effective, especially when they address real needs.

What is a YouTube content strategy?

It’s a structured plan that defines your goals, target audience, posting schedule, content formats, publishing frequency, and promotional tactics. It keeps your channel focused and helps drive growth.

What is SEO in YouTube?

YouTube SEO involves optimizing your titles, descriptions, and tags with the right keywords. These practices increase visibility in search results and platform recommendations, helping your content reach a wider audience.

Why Creators Need a Social Media Scheduler

Tom
Image by freepik, via Freepik.

Managing social media is a strategic part of your brand’s growth. A consistent content schedule not only boosts engagement but also helps you achieve measurable results over time.

If you’ve ever felt like there aren’t enough hours in the day to get everything done, you’re not alone. Juggling multiple client accounts while keeping your own profile active can be overwhelming. This is where a social media scheduler becomes essential for your workflow.


How a social media scheduler supports your strategy

Once you’ve planned your content, with dates, times, and posts mapped out, the next step is execution. Relying on memory or manual uploads can leave gaps in your strategy, especially when you’re offline or caught up in other tasks. A social media scheduler allows you to:

  • Plan and publish content in advance;
  • Maintain a consistent presence;
  • Boost engagement with your audience;
  • Focus on creating valuable content.

Still unsure? Let’s break down the main benefits of using a social media scheduling tool.


The benefits of scheduling your content

A social media scheduler isn’t just a convenience, it’s also a strategic tool that helps you stay ahead of the game. With improved organization and planning, your content performs better, and your workflow becomes much smoother.

Save time

Batch-creating and scheduling your posts in one go frees up time during the week for strategic tasks, content creation, and client management. You no longer have to worry about missing a post or scrambling for ideas at the last minute.

Stay consistent

You don’t need to post every day, but maintaining regular, high-quality updates helps keep your audience engaged and increases your visibility. A social media scheduler ensures you’re always present when it matters, even when you’re busy or offline.

Reduce stress and creative blocks

Creating content at the last minute can lead to burnout and creative blocks. Scheduling your posts ahead of time clears mental space for better ideas and keeps your content flowing without the stress.

Manage multiple accounts

Whether you’re managing multiple client profiles or juggling brand and personal accounts, a social media scheduling tool simplifies everything. No more logging in and out or manual posting; instead, you can streamline your workflow and focus on strategic tasks.


Why JubJub is the best social media scheduler

JubJub was built with creators, teams, and social media managers in mind. Whether you’re managing one account or many, JubJub is an all-in-one platform that helps you:

  • Organize your content in one place;
  • Collaborate with teams and clients;
  • Schedule and publish posts across multiple channels and time zones;
  • Track all scheduled content with a calendar view.

With JubJub, you save time, plan smarter, and focus on creating amazing content and staying consistent across social media channels. Join JubJub for free and take control of your social media presence with less chaos and more clarity.


Frequently asked questions (FAQ) about social media scheduler

Is there a way to automate social media posts?

Yes! With tools like JubJub, you can schedule posts ahead of time and automate your publishing, so your content goes live exactly when you need it to.

What is a social media scheduler?

It’s a tool that lets you plan, schedule, and publish posts across multiple platforms, so you can stay consistent and organized, even when you’re offline.

Which social media scheduler is best?

The best scheduler is the one that adapts to your workflow. JubJub was built for creators and teams, offering an intuitive dashboard, cross-platform integration, and seamless collaboration.

Can you schedule an Instagram post?

Yes. With JubJub, you can schedule Instagram posts to save time and streamline your workflow.

Can I schedule YouTube videos?

Yes. JubJub allows you to schedule your YouTube content, ensuring your thumbnails, titles, descriptions, and tags are all in place for consistent uploads.

Can you schedule on TikTok?

Absolutely. You can use a platform like JubJub to manage all your video content in one complete hub.

LinkedIn Content Strategy: Tips to Grow your Visibility and Influence

Tom
Image by freepik, via Freepik.

LinkedIn is no longer just a digital resume, it’s a high-impact content platform that helps professionals and brands increase visibility, share expertise, and create real opportunities. Once seen mostly as a job-hunting tool, LinkedIn is now a full-fledged space to build your brand, connect with your audience, and showcase your expertise.

Whether you’re building your personal brand, managing a company page, or running content for clients, a consistent LinkedIn content strategy can set you apart in the highly competitive online space. If you’re wondering what type of content works best on LinkedIn, we’ve prepared some tips and strategies to help.

Let’s explore what types of content actually work and how a tool like JubJub can help you stay organized and consistent across your strategy.


Why LinkedIn matters for creators and brands

LinkedIn is the top platform for professional visibility, allowing you to build authority, expand your reach, and generate leads. With over a billion users, LinkedIn is where clients, recruiters, and collaborators connect. Whether you’re working on a personal profile or a company page, a strong LinkedIn presence helps you:

  • Build trust and authority in your niche;
  • Create valuable connections;
  • Showcase your brand voice and values;
  • Attract clients, partners, or job opportunities;
  • Share your services;
  • Gain visibility in your industry.

However, consistency can be a challenge. Without a clear strategy, missed opportunities become inevitable.


What type of content performs best on LinkedIn?

The best LinkedIn content educates, inspires, and informs while staying authentic. A successful LinkedIn content strategy isn’t one-size-fits-all, but here are some formats that consistently perform well:

  • Long-form posts with actionable insights or real-world lessons;
  • Short takes with bold opinions, projects updates, or quick industry tips;
  • Visuals, carousels, and videos that engage your audience;
  • Career updates such as new roles, milestones, or lessons learned;
  • Mini case studies or before-and-after transformations;
  • Behind-the-scenes content to humanize your brand.

Whether you’re an individual creator or a brand, the goal is to publish valuable, relatable content that sparks conversation.


Tips to strengthen your LinkedIn content strategy

Want your content to stand out in the feed? Focus on these strategies:

  • Create high-quality content: answer real questions, share insights, and offer solutions. Especially in long posts, the first few lines matter, so hook your reader right away.
  • Post with purpose: educate, engage, or empower. But avoid filler content; every post should have a clear takeaway.
  • Be consistent: posting regularly builds recognition and trust.
  • Know your audience: understand what your audience is looking for (e.g., industry news, how-to guides, insights, or personal stories) and tailor your posts accordingly.
  • Use data: LinkedIn provides performance metrics that you can use to analyze reach, clicks, and engagement, and adjust your strategy accordingly.
  • Be persuasive, not pushy: highlight your product or service in a way that feels helpful, not overly salesy.
  • Use hashtags: strategic hashtags help your posts reach a broader audience.
  • Add videos: video content tends to achieve greater reach on LinkedIn. Use it to explain ideas or complement written posts.
  • Build relationships: comment on other posts, reply to your audience, and engage in relevant conversations to grow your reach organically. LinkedIn is a social network, and the more genuine interactions you create, the stronger your presence becomes.
  • Use tools that support your workflow, like JubJub!

Managing your content strategy can get overwhelming, especially when you’re juggling multiple formats, deadlines, and platforms. That’s why tools that streamline your workflow are essential. A centralized hub like JubJub helps you stay organized, plan ahead, collaborate, and post consistently, so you can focus on creating content that truly makes an impact.


Stay consistent with your LinkedIn content strategy using JubJub

Planning a LinkedIn content strategy is one thing, but staying on track is another. That’s where JubJub comes in. Our all-in-one platform helps you:

  • Organize your media assets;
  • Collaborate with your team and clients;
  • Schedule and publish LinkedIn posts (and content across other platforms);
  • Stay on top of your strategy and performance.

Ready to elevate your LinkedIn content strategy? Let JubJub help you save time and stay consistent, organized, and ahead of the curve. Join JubJub for free today and grow your presence with less chaos, and more results.


Frequently asked questions (FAQ) about LinkedIn content strategy

What are the best practices for LinkedIn content?

Post consistently, focus on value over volume, engage with your audience, use relevant hashtags to increase reach, and keep your tone authentic and professional.

What type of content works best for LinkedIn?

Content that educates, inspires, or shares personal or professional insights performs well. Long-form posts, videos, carousels, and milestone updates tend to get more engagement.

What is recommended content on LinkedIn?

Share career lessons, project updates, industry insights, behind-the-scenes content, or thought leadership posts.

How to create a LinkedIn content strategy?

Define your goals and target audience, choose your key themes and formats, create a content calendar, and track performance to adjust your approach over time.

How to create engaging content on LinkedIn?

Start with a strong hook, add visuals or videos, focus on storytelling or actionable insights, and invite engagement through questions or conversation starters.

How to organically grow on LinkedIn?

Be consistent, engage genuinely with others, share relevant and helpful content, and build your presence through comments, collaborations, and meaningful conversations.

Why Social Media SEO Matters for Content Creators

Tom
Image by freepik, via Freepik.

For content creators, visibility is everything. No matter how valuable your content is, it won’t deliver results if your audience can’t find it. But it’s not just about being seen; it’s about being found by the right audience, at the right time.

That’s where social media SEO (Search Engine Optimization) becomes essential. As social platforms evolve into powerful search engines, understanding and applying SEO principles can give creators a long-term advantage, helping them increase reach, engagement, and authority without relying exclusively on paid media.

Whether you’re a freelancer, part of a creative team, or managing content for a brand, applying SEO techniques to social media helps you stand out, consistently and sustainably.


What is social media SEO?

Social media SEO, also known as SMO (Social Media Optimization), is the practice of optimizing content for social platforms, from YouTube and Instagram to TikTok and LinkedIn.

Unlike traditional SEO that focuses on search engines rankings, SMO ensures your content surfaces in app search results, explore pages, or algorithmic feeds. By applying SEO principles to social media, creators make their content easier to find for users actively searching for relevant topics.


Key elements of social media SEO

Think of social channels as search engines themselves. From Instagram’s explore page to YouTube’s search bar, users are constantly looking up content based on interests, questions, and keywords. This means social SEO involves tactics such as:

  • Strategic use of keywords in captions, bios, and descriptions;
  • Smart use of hashtags (#) to improve content categorization;
  • Optimizing video titles, descriptions, and thumbnails;
  • Linking content across platforms to guide your audience;
  • Adapting media formats and messaging to each platform’s behavior.

SMO is a long-game approach, but one that builds consistency and helps content creators reach the right audience without relying entirely on paid promotion.


Social platforms as the new search engines

Let’s be honest: today, people don’t rely only on search engines to find information, they also use social media, such as Instagram to look up brands, YouTube for tutorials, and TikTok for recommendations. 

This shift shows that social media is no longer just a space to consume content passively, it’s a powerful environment for discovery. Each platform has its own logic, but all of them offer search functionalities that benefit from optimization.

YouTube, for example, is the second-largest search engine in the world, after Google. To improve visibility, videos must include titles, descriptions, and thumbnails aligned with relevant keywords. This applies to both long-form videos and Shorts.

Instagram continues to grow as a key part of the purchase journey. Hashtags are essential to connect your content to themes and search trends, but they must be used alongside keywords in captions and bios. The platform values relevance, clarity, and engagement, and that’s where SMO plays a central role.


How to optimize your social media SEO

To apply social media SEO effectively, follow these steps:

  • Be consistent across profiles: use a consistent username, profile image, and bio across platforms. This reinforces your brand identity and builds trust with users and helps people and search engines recognize your content.
  • Optimize every post: don’t just rely on hashtags. Use relevant keywords in your captions and descriptions to make your content more searchable.
  • Use hashtags strategically: hashtags help categorize your content and increase its reach, but they should always relate directly to your topic and audience.
  • Prioritize quality and originality: both people and search algorithms favor content that’s relevant, original, and engaging. Focus on storytelling, value, and clear messaging.
  • Add keywords to bios and profile descriptions: use searchable terms that reflect your niche and offerings. Think about how your audience would search for your content and reflect that language in your profile.
  • Stay consistent: publishing regularly is key to reinforcing your visibility. A consistent presence tells both your audience and the algorithm that you’re active and reliable.

How JubJub helps content creators stay consistent

Consistency is one of the biggest challenges for content creators, especially when managing different platforms, clients, or teams. That’s why JubJub was built to support your creative routine.

Our platform is designed to streamline your workflow so you can stay consistent, without the stress. With JubJub, you can:

  • Manage all your media assets in one place;
  • Collaborate with clients, editors, or your creative team;
  • Plan, schedule, and publish content across multiple platforms with few clicks;
  • Add title, descriptions, hashtags, and thumbnails to your content;
  • Visualize your entire content strategy with a calendar view.

Whether you’re just starting or managing a growing content operation, JubJub helps you stay organized, focused, and ready to grow, with room to scale and adapt.Ready to make your content work smarter? Try JubJub for free and simplify your workflow today.


Frequently Asked Questions about Social Media SEO

What does SEO mean in social media?

SEO in social media refers to optimizing your content so it’s easily discoverable in platform searches, explore pages, or algorithmic feeds. It includes keywords, hashtags, and profile optimization.

What is SMO vs SEO?

SMO (Social Media Optimization) focuses on optimizing content within social platforms, while SEO (Search Engine Optimization) refers to improving a website visibility in search engines like Google.

What is SMO in marketing?

SMO in marketing is a strategy to increase a brand’s visibility and engagement on social media through optimization of content, profile elements, and interactions.

How to do SMO in digital marketing?

To implement SMO, optimize your social profiles with keywords, create high-quality and engaging content, use targeted hashtags, post consistently, and track performance to refine your strategy.

From Chaos to Clarity: How JubJub Transforms your Content Workflow

Tom
Image by freepik via Freepik.

Content creation moves fast, and when you’re juggling multiple platforms, clients, deadlines, and formats, things can get chaotic. One minute you’re brainstorming content, and the next, you’re digging through folders, chasing approvals, or wondering if a post was actually scheduled.

Sound familiar? That’s the reality for most creators. But it doesn’t have to be that way. JubJub is here to help you regain control, reduce friction, and turn content chaos into creative clarity.


The real workflow of content creators

Whether you’re a freelancer, part of a creative team, or managing social for a brand, your workflow probably spans multiple tools: one for feedback, another for scheduling, a shared folder for assets, and maybe a spreadsheet to try to keep track of everything. This fragmented system leads to wasted time, duplicated tasks, and worst of all, it drains your creative energy.

JubJub was built to change that, giving creators, teams, and brands a central hub where content moves smoothly from collaboration to content distribution across social platforms.


Why workflow optimization matters

By reducing the chaos in your process, you can focus on creating content that resonates with your audience and drives performance. For brands and creative teams, this means faster turnarounds, better collaboration, and increased productivity. For individual creators, it’s about gaining control over your business while maintaining peace of mind and creativity, all while delivering consistently and professionally.


How JubJub streamlines your content workflow

JubJub is an all-in-one hub designed around how creators actually work. It brings clarity, speed, and flexibility to every step of your workflow. Here’s how:

Everything in one place

No more searching through email threads or jumping between tools. JubJub brings assets, approvals, metadata, and publishing into a single platform, so your team stays in sync and your process runs smoothly.

Smarter collaboration

Working with clients or internal teams? JubJub makes collaboration easy. Assign roles, share content, and manage feedback in one place: no more scattered conversations or endless email chains.

Direct scheduling and publishing

Schedule and publish content directly to your clients’ social channels, without needing backend logins. JubJub only requests minimal permissions to send media to the account, keeping your workflow both secure and professional.

Whether you’re managing multiple accounts or just looking to save time, this feature simplifies your entire publishing routine.

AI-powered metadata creation

Tired of manually creating titles, descriptions, and tags for every video? JubJub’s new AI-powered tool automatically reads your video files and generates optimized metadata, including titles, descriptions, and tags. This reduces the time spent on metadata entry, making your content workflow faster and smoother.

And this is just the beginning. JubJub is constantly evolving, with new tools and features designed to make your workflow even more efficient. From streamlined collaboration to multiple social platform integrations, we’re committed to helping you stay ahead of the curve.


JubJub was built for the way you work

We understand that creators don’t work 9 to 5, inspiration strikes at all hours, deadlines shift, and feedback comes at the last minute. That’s why JubJub is flexible, intuitive, and designed to scale with you as you grow. No matter where you’re at in your creative journey, JubJub adapts to the way you work. Ready to streamline your workflow? Try JubJub for free!


Frequently asked questions (FAQ) about content workflow

What is a creator workflow?

It’s the step-by-step process creators follow to take an idea from concept to published content, including planning, production, approvals, scheduling, and publishing.

What should a workflow look like?

A good workflow is organized and flexible. It connects every part of content creation, from asset storage and collaboration to publishing, in one smooth system.

How do I create a workflow?

Start by mapping your content steps: ideation, creation, review, scheduling, and publishing. Then choose tools like JubJub to centralize tasks and automate repetitive parts of the process.

What are creator tools?

Creator tools are platforms or apps that help with tasks like designing visuals, writing captions, scheduling posts, analyzing performance, or collaborating with others.

What is an example of workflow optimization?

Replacing scattered tools (emails, folders, spreadsheets) with an all-in-one platform like JubJub. It saves time, reduces errors, and keeps your team aligned.

AI Video Editor: Top Tools for Fast Video Editing in 2025

Tom
Image by DC Studio, via Freepik.

Editing videos can be a time-consuming process, especially when you’re juggling multiple clients, content platforms or creative projects. Between scripting, recording, and post-production, it’s easy to spend hours or even days on a single video. Fortunately, AI video editing tools are transforming this process.

These smart softwares streamline video creation without compromising quality, empowering creators to produce more content, increase engagement, and grow faster.


What is an AI video editor?

An AI video editor is a software tool powered by machine learning that automates time-consuming editing tasks, such as generating transitions, applying effects, adding captions, and trimming silent scenes. These tools use advanced algorithms to handle the technical side of editing at scale. Common AI video editing features include:

  • Automatic video clipping;
  • Captions and subtitles generation;
  • Audio cleanup and noise removal;
  • Face and object tracking;
  • Scene detection and filler word removal;
  • High-quality export options;
  • Auto-resizing for social platforms.

In short, AI video editors can process raw footage into polished, ready-to-publish content in just minutes.


Why use AI for video editing?

If you want to increase your content output, improve workflow efficiency, or simply save time, AI tools are the answer. With them, editors can benefit from:

  • Faster editing with fewer manual steps;
  • Enhanced audio and seamless transitions;
  • Improved pacing through silence removal;
  • Automatic captions and speech transcription;
  • Consistent production quality;
  • More time for creativity and strategy;
  • Optimized exports for TikTok, YouTube, Instagram, and more.

Whether you’re producing tutorials, social videos, or branded content, AI helps streamline the journey from concept to final cut.


Who should use AI video editing tools?

AI video editing tools are designed for anyone who wants to create high-quality video content efficiently, including:

  • Content creators and influencers who post frequently on social media;
  • Agencies and creative teams managing content for multiple clients;
  • Marketing teams producing ads, reels or campaigns at scale;
  • Athletes, chefs, educators or professionals who want to share their knowledge without spending hours editing;
  • Small business owners or solopreneurs looking to DIY their content.

If video is part of your strategy, AI tools can help you keep up with demand and stay consistent, without burning out.


How to choose the best AI tool to edit videos

The right AI video editor depends on your goals, workflow and editing experience. Before choosing one, ask yourself:

  • Is it beginner-friendly or made for advanced editors?
  • Does it support automatic transcription or captions?
  • Can you customize visuals, templates, or output formats?
  • Are you looking for a free or premium solution?
  • Will it enhance your productivity without limiting creativity?

Keep in mind: AI doesn’t replace your creative vision, it simply gives you more time to focus on it.


Best AI video editing tools in 2025

If you want to save time on creating content, here are some of the top AI-powered video editors with unique features to try this year:


How JubJub can streamline your workflow

Whether you’re editing solo or working with a team, JubJub keeps your content process organized and on track.

JubJub is an all-in-one hub designed for creators and teams. With JubJub you can store and organize your video files, manage creative assets, collaborate with videographers, editors, clients, or your team, set metadata and thumbnails, and schedule or publish content across multiple platforms, all in one place.Simplify your content workflow and focus on creating. Try JubJub for free.


Frequently Asked Questions about AI Video Editors

Is there an AI tool that edits videos?

Yes, tools like CapCut, InVideo AI, and Filmora AI offer automated editing features.

Is AI good for video editing?

AI speeds up editing, removes repetitive tasks, and enhances quality, great for content creators.

Can AI replace video editors?

No, but it can support editors by handling long and repetitive tasks, allowing more time for creativity.

How to edit videos automatically with AI?

Upload your footage to an AI editor, choose presets or templates, and let the tool handle trimming, effects, captions, and audio.

Why Creators are Burning Out and How Better Workflows Help

Tom
Image by freepik, via Freepik.

The constant pressure to publish, follow trends, and juggle multiple platforms can quickly lead to burnout. And it’s not just about being busy or overloaded with clients, it often comes down to broken workflows, blurred boundaries, and lack of structure.

In this post, you’ll understand the deeper reasons behind creator burnout, and how smarter workflows can help protect your energy, time, and creativity.


Why are creators burning out?

The causes of creator burnout go deeper than a packed schedule. Some of the most common pain points include:

  • Always-on culture: the internet never sleeps, and neither do deadlines.
  • Scattered communication: juggling DMs, emails, and voice notes from multiple clients.
  • Lack of structure: without a clear process, it’s easy to feel lost or overwhelmed.
  • Client chaos: unclear approvals, endless revision loops, and feedback coming from everywhere.

Burnout isn’t just exhaustion. It often shows up as creative fatigue, mental overload, and a loss of connection to your purpose.


How better workflows help creators stay creative

A smarter content workflow doesn’t just keep things organized, it also protects your mental space and helps you create with more clarity. Here’s what a solid workflow should include:

  • Centralized communication: keep briefs, feedback, and approvals all in one place.
  • Version control: no more guessing which file is the final one.
  • Clear approval process: speed up feedback and reduce the revision loop.
  • Time-saving templates: streamline repeatable tasks so you can focus on the creative.
  • Work-life clarity: define when you’re working, when you’re done, and when you rest.

With tools like JubJub, you can turn content chaos into flow, and make your creative work sustainable again.


Ready to protect your creativity from burnout?

Burnout doesn’t mean you’re not passionate enough, it can mean you’re doing too much without the right support. As a creator, you need more than talent and drive. You need structure, clarity, and tools that work for you, not against you.

That’s where a smarter workflow comes in.JubJub was built to simplify content delivery, reduce communication chaos, and help you focus on what really matters: creating with purpose. With everything in one place, you save time, protect your energy, and create space for your ideas to grow sustainably. Try JubJub for free and bring balance back to your creative routine!


Frequently Asked Questions (FAQ) about Creator Burnout

What is creator burnout?

It’s the mental, emotional, and creative exhaustion that comes from constant production, pressure to perform, and lack of boundaries.

How can creators avoid burnout?

By building structured workflows, setting clear boundaries, and using tools like JubJub that reduce communication overload, streamline your workflow, and save time.

Why is workflow important for creators?

A good workflow brings clarity, reduces stress, and frees up time and energy for creativity.

What is creative burnout?

Creative burnout is when you feel uninspired, mentally drained, and disconnected from your work, often caused by overworking and under-planning.

Is being a content creator exhausting?

It can be especially without boundaries, clear processes, and support systems. That’s why having the right tools matters.

What do content creators struggle with the most?

Managing time, handling multiple clients, unclear feedback, and maintaining creative inspiration are top challenges.

The Best Tool for Sending Video to Clients or Brands

Tom
Image by rawpixel.com, via Freepik.

Sharing content should be the easiest part of your job, but if you’re a content creator, you know that sending video files to clients or brands can get messy fast. Between huge file sizes, scattered feedback, and unclear approvals, video sharing becomes one of the biggest workflow blockers.

If you’ve ever sent an expiring link and waited days for a reply (or lost it in a thread of DMs), this post is for you. Let’s walk through the best tool for sending videos to clients and how to simplify the entire process with the right platform.


Why sharing videos is still a challenge for creators

You spend hours crafting amazing content, only to get stuck figuring out how to deliver it. Here are some common issues creators face when sharing videos:

  • File size limits: most email platforms can’t handle large video files.
  • Scattered feedback: clients send notes across DMs, voice messages, or emails.
  • Broken links: expiring file transfer links cause delays and frustration.
  • No version control: you send the “final” version of it and still get asked for changes.
  • No approval trail: you’re never sure who approved what, or if they even saw it.

Traditional video sharing tools just weren’t built for the real needs of content creators. That’s why you need tools built for content collaboration, not just file delivery.


The smartest way to send video to clients or brands

There are plenty of platforms out there to send files. But unlike generic tools, JubJub was designed specifically for content creators. And it goes beyond just file sharing, it’s a full content sharing and collaboration hub.

With JubJub, you can:

  • Upload and organize your video content by client, brand, or campaign.
  • Share content without expiring links and that are easy to track.
  • Allow clients to leave comments and approvals directly on the video (new feature coming soon).
  • Control access and choose who can view, edit, or publish each asset.
  • Avoid scattered messages by keeping your entire workflow in one place.

Another great advantage is that you can invite your full creative team or your clients to follow the project’s progress. JubJub lets you:

  • Add metadata like video thumbnails, captions, titles, descriptions, and tags.
  • Generate captions, titles, and descriptions using AI.
  • Manage scheduled content with a calendar view feature.
  • Publish content directly to your clients’ or brand’s social media channels without needing sensitive information (JubJub only needs permission to post!).
  • Schedule posts across multiple time zones and distribute to all social platforms.

Send video content the smart way with JubJub

Instead of juggling different platforms, messy folders, DMs, and email threads, use a single tool that handles it all. With JubJub, you can:

  • Upload and send video content to clients in just a few clicks.
  • Keep every step of your content sharing workflow organized.
  • Collaborate with your team and clients without switching platforms.

Start using JubJub for free and simplify how you send video to clients and brands.


Frequently asked questions (FAQ) about how to send video to clients or brands

How do I send large video files to clients?

You can use platforms like JubJub, which support large files, version control, and direct feedback, all in one place. No more worrying about file size limits or broken transfer links.

What is the best tool to send video content to clients?

JubJub is a top choice for creators and teams. It simplifies your entire content workflow by combining video delivery, collaboration, and content distribution in a single platform.

How do I send a file that is too big?

You can avoid file size limits with tools like JubJub. With JubJub, you can send large video files instantly and securely, without worrying about expiration dates or download errors.

What is the best way to send a video?

The best way to send a video is through a platform that offers more than just storage. JubJub lets you send your videos with full context, including metadata and thumbnails, while keeping everything organized and on track.

How do I send a video without losing quality?

To send a video without losing quality, avoid compressing it through messaging apps or email. Instead, use platforms like JubJub that allow you to upload and share high-resolution video files.

Creator Breakthrough with Aaron Maher: how social media is creating opportunities for athletes

Tom

In the latest episode of Creator Breakthrough, we had the privilege of chatting with Aaron Maher, a professional jiu-jitsu athlete and one of the early adopters of the JubJub platform. With over 20 years of experience refining his skills, Aaron is now stepping into the world of content creation. In this conversation, he shares his journey and insights into how social media is becoming just as essential as technical mastery for athletes, especially in a sport like Brazilian Jiu-Jitsu (BJJ).


The intersection of jiu-jitsu and social media

In recent years, the influence of social media on athletes and creators has become undeniable. And for Aaron, embracing this space was an important next step in his career: “I think it’s important to put yourself out there, because if you don’t, no one knows you”, Aaron shared.

He recognizes that in today’s world, social media isn’t just a way to stay connected with fans, it’s also a tool for building opportunities and sponsorships. Aaron points out that in the jiu-jitsu world, there’s often a disconnect between skill and visibility. He explains, “It’s not just about being a world champion anymore. It’s about having a strong social media following. Sponsors are now prioritizing athletes with large followings.”.


Authenticity and the creator mindset

As an athlete, Aaron’s journey into the creator world hasn’t been without its challenges. While he acknowledges the pressure of performing online, he also highlights the value of staying genuine.

“I didn’t expect to enjoy it at first”, he admits. However, as he started sharing his techniques and behind-the-scenes training, he found himself more engaged with his audience: “I enjoy comparing videos and techniques. It’s rewarding to see how people respond to the content.”.

Aaron’s approach to content creation highlights the importance of balancing skill with relatability. He shares his BJJ techniques, whether they are basic or advanced, and observes that people are interested in both. His content resonates with a wide range of practitioners, from newcomers to seasoned competitors.


How social media is reshaping opportunities for athletes

With the rise of social media, opportunities for athletes are no longer only determined by their performance. Social media presence can lead to sponsorships, collaborations, and even high-profile matches. Aaron notes that while skill still matters, social media visibility is crucial in securing those opportunities.

For Aaron, the goal is to build a community around his techniques and passion for jiu-jitsu, and social media provides him with the tools to do so. As he continues to grow his online presence, he hopes to eventually create more structured content, such as instructional videos on platforms like Patreon.

Aaron believes that social media will continue to play a significant role in how athletes and creators share their stories and connect with fans. As for his personal journey, Aaron is focused on improving his content quality and reaching a broader audience. He hopes to continue growing his social media platforms, making his instructional videos available to more practitioners worldwide.


Join the Creator Breakthrough movement

Aaron’s story is proof that athletes in niche sports like jiu-jitsu can leverage social media to connect with a wider audience and build lasting opportunities. Be sure to check out Aaron’s full episode on JubJub’s YouTube channel and don’t forget to subscribe for more inspiring stories from athletes and creators. If you’re an athlete or creator with a story to share, we want to hear from you! Reach out to us on Instagram or send an email to tom.mccarthy@jubjubapp.com to be featured in an upcoming Creator Breakthrough episode.

ABOUT JUBJUB

JubJub
Join now

Privacy Policy Terms of Service

© 2025 JUBJUB PLATFORM PTY LIMITED. All rights reserved. JUBJUB PLATFORM PTY LIMITED is a registered business in Melbourne, Australia. Business Registration Number: 676 152 677